Landscaping Website Design
The landscape industry encompasses a wide range of service lines, areas of expertise and job positions. Here are some statistics and reports on the size and scope of the industry.
ADA Compliant Landscaping Websites
What is organic website traffic? Why not look at all website traffic?
Organic traffic is what we mean when we talk about SEO. It’s website traffic from search engines like Google (but not Google Ads — that’s considered paid traffic).
Data from all website traffic is easily skewed. All you have to do is run a lazy Facebook campaign to make your analytics metrics look like garbage. If you only look at the surface, you might think you’ve got a bad website because your bounce rate is terrible, but it’s only because your business is in Texas while your Facebook ads are showing to grandmas in Ohio.
Organic traffic is hard to mess up. You can’t buy it — at least not directly like you can with ads. It’s the hardest segment to lie about, so that’s why we use it.
Younger households are picking up gardening and lawn care activities under landscape maintenance. Rising health consciousness of the millennial consumers is leading to the need for self-sufficiency in food and vegetable gardening in their yards. 67 percent of adults are growing or plan to grow edible plants.
In mid-2020, landscape companies were mostly optimistic about things and lawn care companies were experiencing significant revenue gains.
Currently worth over $100 billion, the market’s grown steadily in the past five years. There are now over half a million landscaping businesses in the US, employing over a million people. So if you were thinking of chopping in your desk job for a career as a landscaper, now might be a good time.
A Brief Introduction to Landscaping Web Accessibility
The fact is that millions of internet users have special needs and impairments that can make it difficult or even impossible for them to use certain types of websites. By designing your site with these challenges in mind, you can ensure that it’s welcoming to as many users as possible.
While there are a lot of disabilities and conditions that can affect the way people use websites, let’s take a look at some of the most common categories of impairments:
Landscaping industry challenges
The top ten leading challenges for landscaping companies are
• Quality labor shortage (53%)
• High workers’ compensation costs (37%)
• Low-ball competitors (35%)
• High health insurance costs (35%)
• Bad weather (33%)
• High fuel prices (31%)
• Personal life stress (28%)
• Lower margins at work (26%)
• Difficulty raising prices for work (22%)
• Regulation of or ban on pesticide/fertilizer use (20%)
Landscaping industry employment
There are 1.2m people employed in the landscaping industry in the US.
The average landscaping business in the US has 2 employees
Overall employment of landscaping and groundskeeping workers is projected to grow 10% from 2019 to 2029.
The services most commonly offered by landscaping professionals in the US are:
• Lawn care / chemical application (offered by 85% of professionals)
• Landscape maintenance (81%)
• Landscape design / construction (72%)
• Trees and ornamental (62%)
• Irrigation (46%)
• Snow and ice management (39%)
• Vegetation management (15%)
• Holiday lighting (14%)
• Mosquito control (12%)
• Perimeter pest control (12%)
Benefits of having a good Landscaping Website Design
To give you some insight into the marketplace, we’ve pulled together the latest stats. Read on for an idea of the challenges landscapers typically face, the services they offer and what you could expect to earn.
$77 billion (February 2016)
The top 50 companies generate about 15 percent of the industry’s revenue.
The median revenue for landscaping businesses is $217,000 (2014).
Commercial landscaping services account for about 50 percent of industry revenue.
Residential landscaping services account for about 30 percent of industry revenue.
Mobile Ready Web Design
Search Engine Friendly
Responsive Landscaping Websites
Half of the people searching for landscaping and lawn care services visit your website on their phone.
That’s only for organic traffic.
If you’re running Google Ads, it’s more than 7 out of 10.
When we first teamed up, Jake told me part of the reason he chose to go after the landscaping and lawn care industry was because of how far behind it was digitally. I have done marketing in many industries, and my experience is that most of them exceeded 50% mobile organic traffic years ago. I won’t be surprised if that happens this year.